| Online marketing - Succeeding beyond your budget
Bruce Townsend, marketing manager at ecommerce software specialist Actinic, draws on real life examples to examine how businesses can make a success of their website. Achieving business success online is not about how much money you can throw at the marketing budget. It's all about attracting and keeping customers. There is no benefit in being extravagant, only in being smart. A strong customer focus, targeted cost-effective marketing and a little creative thinking will take you a long way towards establishing a successful e-business. Get niche or get out The adage, 'get big, get niche or get out' is nowhere more true than in e-commerce. The web can reduce costs to a minimum and enable you to keep prices low, but the largest companies will still achieve the greatest economies of scale.
SAP making a play for on-demand e-tail CRM?
Business software giant SAP has acquired Praxis Software Solutions as it attempts to weave on-demand applications into its offerings. Technology from Praxis will be incorporated into SAP Business One, a business management product aimed at small and medium-sized companies, to help them set up online stores and deploy customer relationship management software via the internet. The two key elements that SAP is gaining from its long-time partner are Praxis' NetPoint Commerce and NetPoint Focus applications. The first is an ecommerce package that offers customisable shopping-cart and customer support functions, designed to handle data access for both business-to-business and business-to-consumer needs on a single website. It integrates pricing and inventory data originated from the SAP Business One System.
FindEcommerceHost.com Helps Consumers Find the Right Ecommerce Hosting
There is no doubt that the Internet has changed the way people do business. Ecommerce plays a major part in the global economy and entrepreneurs and businessmen now have a choice between traditional �bricks and mortar� type businesses, and conducting business on the Internet. For those who choose the Ecommerce route, finding the right Web host is just as important as finding the right location for a traditional business. A new Web site launched recently, FindEcommerceHost.com, helps people find the right Ecommerce Web host to meet their budget and requirements.
�There is a lot to think about when you start an Ecommerce Web site,� explains FindEcommerceHost.com�s Web Editor, Anne Wongsawat. �You might have the product people want, but how are you going to display it on your Web site in a way that makes it easy for people to buy it? Do you use Shopping cart-type software? If so, which is best? If your site is successful, and people want to buy your products, how do they pay for them? Which payment gateway can you use? What will happen if your site becomes a small Amazon.com and receives hundreds of thousands � or even millions � of visitors a day? Choosing the right Ecommerce Web host can answer many of these questions.
BizAtomic Introduces Version 5 of its SEO Optimized E3 Ecommerce ...
BizAtomic introduces version 5 of its SEO optimized E3 Ecommerce software. The new version offers many SEO enhancements; including Search Engine Friendly URLs, a large number of HTML code enhancements and standards compliant HTML. St. Augustine, FL (PRWEB) September 7, 2006 -- BizAtomic, a national leader in Search Engine Marketing (SEM) and Search Engine Optimized (SEO) ecommerce application development, today announced the release of E3 Ecommerce version 5. E3 is a professional, robust, and reliable ecommerce software system featuring an easy to use shopping experience with a quick checkout process, a web-based admin area that enables on-demand changes to the look and feel of the E3 storefront, and extensive marketing and comprehensive reporting system. BizAtomic augments its E3 websites with a complete line of professional services including SEO, marketing programs, and superior hosting and support.
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